Amali Health Consulting
Building trusted pathways to sustainable health access
About Amali Health
Amali is a Swahili and Arabic name that signifies hope, aspiration, and purposeful action. The name reflects our belief that meaningful change happens when vision is matched with practical solutions. At Amali Health, we believe the future of health access should be built not on narratives of scarcity, but on opportunity, resilience, and long-term partnership.
Global health is entering a period of profound change. Shifting financing landscapes, evolving market dynamics, and increasing demand for locally driven solutions are creating both challenges and opportunities for organizations working to improve health outcomes.
Amali Health was established to help organizations navigate this changing environment with strategies that connect health impact with long-term sustainability.
We are a strategic health consulting firm focused on health access, market development, consumer engagement, and cross-sector partnerships. We work with organizations seeking practical pathways to growth, stronger adoption, and greater impact in complex and rapidly evolving markets.
Our work sits at the intersection of health systems, market dynamics, consumer behavior, and public-private collaboration, helping organizations bridge the gap between innovation and real-world uptake.
With expertise spanning reproductive health, behavioral science, pharmaceutical and health supply systems, and global health leadership, Amali Health brings a deep understanding of how health products and services are experienced, trusted, delivered, and adopted across diverse contexts.
We believe that sustainable health access depends not only on strong solutions, but also on trust, contextual understanding, resilient delivery systems, effective partnerships, and investments grounded in long-term opportunity.
Above all, we believe that Africa and emerging markets should be viewed not only through the lens of need, but through their tremendous potential for innovation, growth, and lasting impact.
Amali Health helps foundations, health companies, investors, and development partners expand health access and unlock sustainable growth opportunities across Africa and emerging markets.
Founder & Principal
Dr. Lydia Murithi is a health strategy consultant and global executive with more than 20 years of experience advancing health access and economic opportunity across more than 40 countries.
Her work spans health systems, market development, behavioral science, and strategic partnerships. Across leadership roles at USAID, international NGOs, and research institutions, Lydia has managed large global portfolios and partnered with governments, multilaterals, private sector organizations, philanthropies, and implementing partners to expand access to essential health services and strengthen sustainable pathways to growth.
Having worked within traditional development systems and alongside a wide range of public and private actors, Lydia understands both the legacy models that shaped global health over the past several decades and the emerging realities that will define its future.
She is particularly interested in how market shaping, behavioral insight, supply systems, and strategic partnerships can improve health access and unlock opportunity across Africa and emerging markets.
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Our Services
In a period of rapid change in global health, organizations are rethinking how to expand access, strengthen adoption, and build sustainable pathways to growth.
Financing models are evolving. Markets are shifting. Expectations for impact are increasing. In this environment, organizations need more than functional expertise. They need clarity on where opportunities exist, how systems are changing, and what it takes to succeed in practice.
Amali Health helps foundations, health companies, investors, and development partners turn health access opportunities into scalable and sustainable outcomes across Africa and emerging markets.
1. Turning Health Innovations into Scalable Access
We help organizations move from innovation to scalable market access and growth by designing strategies that enable health products, services, and interventions to reach and serve populations at scale.
This includes the design of practical market and delivery approaches that connect intent with execution.
We support clients with:
Market entry and expansion strategy
Health access pathway design
Distribution and supply chain strategy
Pricing and delivery strategy alignment
Public-private collaboration models
Partnership design for scale
When this is needed:
When organizations need to turn promising solutions into scalable, sustainable access in complex markets.
2. Driving Adoption Through Consumer and Behavioral Insight
Even strong health solutions fail without trust, demand, and sustained use.
We help organizations understand the people they aim to serve, and translate that understanding into strategies that improve uptake, engagement, and long-term adoption.
We support clients with:
Consumer and patient journey mapping
Behavioral insight and demand analysis
Trust and confidence-building strategies
Demand generation and engagement design
Human-centered design for health solutions
Behaviorally informed communications
When this is needed:
When solutions exist but uptake is limited, inconsistent, or not sustained over time.
3. Navigating Health Market Transition and Growth Strategy
Global health markets are changing. Financing structures, public-private roles, and investment priorities are shifting across countries and regions.
We help organizations make informed strategic decisions in this evolving environment, identifying where to focus, how to position, and how to grow.
We support clients with:
Market and ecosystem analysis
Growth and positioning strategy
Country and regional expansion prioritization
Partnership and investment strategy design
Strategic decision support for leadership teams
Policy and market landscape interpretation
When this is needed:
When organizations are entering new markets, scaling operations, or making high-stakes strategic decisions in uncertain environments.
How we Work
Our Approach
Amali Health works at the intersection of health systems, market dynamics, consumer behavior, and cross-sector partnerships.
We do not treat these domains separately. We focus on how they interact to shape real-world health access outcomes.
Our work is grounded in:
Deep contextual understanding of Africa and emerging markets
Systems thinking applied to real-world execution
Behavioral and market insight
Experience across public, private, and philanthropic sectors
A focus on practical, implementable strategies
We help organizations move from insight to action in environments where clarity is often limited but decisions cannot wait.
Who We Work With
We partner with organizations investing in the future of health access:
Foundations and philanthropies seeking high-impact, sustainable investments
Health companies expanding products, services, and platforms across new markets
Investors and impact funds evaluating opportunities in health systems and access innovation
Development partners and implementing organizations working to strengthen delivery systems and market functioning
The Outcome We Help Create
Our work is focused on one goal:
turning health access opportunities into scalable market growth and sustained health impact across Africa and emerging markets.
Because in a rapidly changing global health landscape, success depends not only on having solutions, but on knowing how to position them, deliver them, and sustain them over time.
Our Role
Amali Health serves as a strategic partner for organizations navigating change.
We help clients:
Identify where real opportunities for impact and growth exist
Understand how markets and systems are evolving
Design strategies that improve access and adoption
Build partnerships that enable scale
Make informed decisions in complex environments
Align impact goals with sustainable execution models
Why Amali Health
Amali Health brings together deep global health experience and a market-oriented perspective on how change actually happens.
We understand both the legacy systems that shaped global health over the past decades and the emerging realities that will define its future.
This dual perspective allows us to help organizations see what is changing, and act on opportunities others may miss.
SELECTED EXPERIENCE & IMPACT
Amali Health draws on more than two decades of experience working with governments, pharmaceutical manufacturers, philanthropic institutions, multilateral organizations, research institutions, implementing partners, and supply chain organizations across Africa and emerging markets.
The experience below reflects work delivered through leadership roles at USAID, international NGOs, research institutions, and independent consulting engagements.
Health Access and Market Expansion Strategy
Led multi-country initiatives to expand access to reproductive health and essential health services across African markets through partnerships with governments, pharmaceutical manufacturers, multilateral organizations, donors, and implementing partners.
Delivered:
Health access and scale-up strategies
Market entry and expansion roadmaps
Partnership and stakeholder alignment frameworks
Public-private coordination approaches
Consumer Behavior and Adoption Strategy
Applied behavioral science and consumer insight to strengthen uptake and sustained use of health products and services across diverse populations and delivery settings.
Delivered:
Consumer journey mapping and segmentation insights
Behavioral barriers and adoption analyses
Demand generation and engagement strategies
Trust-centered approaches to product and service uptake
Women's Health Markets and Pharmaceutical Access
Led collaborations involving global pharmaceutical manufacturers, governments, donors, and implementing organizations to strengthen access to women's health commodities and align commercial objectives with public health priorities.
Delivered:
Market access and segmentation strategies
Commercialization and access roadmaps
Public-private alignment frameworks
Approaches to expanding product availability and uptake
Supply Chain Systems for SRH and Family Planning Commodities
Provided technical guidance to a U.S.-based philanthropic organization supporting sexual and reproductive health and family planning programs across multiple African countries, with a focus on improving commodity availability and supply chain performance.
Delivered:
Supply chain diagnostics and bottleneck analyses
Commodity availability and distribution strategies
Recommendations to improve last-mile access
Approaches to strengthening supply system resilience
Supply Chain and Market Operations
Supported a supply chain organization operating across African markets in strengthening last-mile delivery systems, improving commodity availability, and enhancing operational performance in complex market environments.
Delivered:
Distribution and last-mile optimization strategies
Operational performance recommendations
Public-private coordination approaches
Market-based solutions to improve product availability
Regional Procurement and Health Financing Systems
Advised organizations working across African markets on pooled procurement mechanisms, evolving health financing landscapes, and regional market structures, including engagement with Africa CDC's African Pooled Procurement Mechanism (APPM).
Delivered:
Procurement and market landscape analyses
Institutional and policy insights
Alignment strategies between suppliers, governments, and regional mechanisms
Recommendations to support sustainable access models
Public-Private Partnerships and Market Alignment
Directed collaborations involving governments, NGOs, donors, pharmaceutical companies, and supply chain actors to strengthen coordination and align public health priorities with market-based approaches.
Delivered:
Public-private partnership frameworks
Stakeholder alignment models
Cross-sector collaboration approaches
Implementation support for multi-sector initiatives
Health Financing and Market Transition
Convened public, private, and development stakeholders to explore the future of health financing and the evolving role of markets in supporting sustainable health access across African countries.
Delivered:
Ecosystem and market analyses
Partnership development strategies
Approaches to supporting market transition and growth
Insights into emerging financing models
Evidence, Learning, and Decision Support
Designed frameworks and tools that helped organizations assess performance, understand consumer behavior, and generate insights to support adaptive decision-making.
Delivered:
Learning and performance frameworks
Behavioral and outcomes measurement approaches
Decision-support tools
Data-informed learning systems
Emerging Technologies and Health Innovation
Provided health domain expertise to organizations exploring digital innovations and AI-enabled solutions, helping assess outputs, validate findings, and support responsible adoption in real-world health settings.
Delivered:
Health subject matter review and validation of AI-generated outputs
User and workflow considerations for technology adoption
Practical implementation insights for digital health solutions
Recommendations to support responsible deployment and uptake
Let's Build a More Resilient Health Ecosystem
Whether you are a health enterprise investor, a public sector agency, a philanthropic foundation, or a multi-sector alliance, let’s collaborate to solve your delivery bottlenecks and amplify your impact.
Lydia Murithi, PhD, MPP
lmurithi@amalihc.com
